How important is it to be mobile-friendly?
Whether you’re a business owner or you’re marketing yourself while searching for employment, a lot of work goes into your online content. From creating websites, posting images or ads on Facebook, and sending emails, try to consider how it looks from all sources.
Did you know that 189 million Facebook users are considered “mobile only?” According to Fast Company, “not only does Facebook have millions of users who don't access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue, as well. This is a 7% increase from the end of 2012 already.”
If you watch your Facebook or Instagram insights and your website traffic, where are your main sources coming from? What percentage of your followers or readers are on mobile devices vs laptops or desktops? The distinction is pretty important!
We often like to CREATE content on a desktop because it’s easier, but when you’re just browsing or reading, are you more likely to be on a mobile device? Those images, memes, ads, posts, and emails that you just created on a desktop may look completely different. If they’re not appearing correctly, you may be missing a large market!
Some applications, like MailChimp for email newsletters, will show you previews of how your content will appear on various devices from desktops to tablets to smartphones. Many websites offer design features or plug-ins that allow it to be more “mobile-friendly.” As screen size changes, your images may be cut off, text may appear too small (or too large), or design elements can shift out of alignment and what you’re left with is something that looks sloppy and can disengage potential clients or miss them completely.
After creating anything online, check it from multiple sources to see how it looks. With everyone on a smart device these days, from young to old, it’s important to make sure everything is mobile friendly on social media accounts, websites, and email marketing. It will help the way you or your business engages online!
If you’re wondering if your small business should even be on Facebook, check out this article we wrote for temp staffing agencies.
What device do you use most often when checking emails, browsing Facebook, or reading the news?